The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally.

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who ""work"" for the media in the...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Jhally, Sut (Author)
Format: eBook
Language:English
Published: New York ; London : Routledge, 1990.
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Call Number: HF5827 .J49 1990eb
HF5827 .J49 1990eb Available