The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally.
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who ""work"" for the media in the...
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Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge,
1990.
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Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5827 .J49 1990eb
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| HF5827 .J49 1990eb | Available |