Geography and tourism marketing [electronic resource] / Martin Oppermann, editor.
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this withou...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Haworth Press,
©1997.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
G155.A1 G424 1997eb
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| G155.A1 G424 1997eb | Available |