Pathways to polling : crisis, cooperation and the making of public opinion professions / Amy Fried.

In mid-century America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election-and of course they all got it wrong. This failure generated considerable criticisms of polling and...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Fried, Amy
Format: eBook
Published: New York : Routledge, 2012.


Full Text (via Taylor & Francis)


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Call Number: HN90.P8 F75 2012eb
HN90.P8 F75 2012eb Available