Advertising : its business, culture and careers / Andy Tibbs ; foreword by Trevor Beattie.
Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
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Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2010.
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Table of Contents:
- Does advertising need another graduate?
- Resisting the usual
- Making the disinterested interested
- The future is bright, the future is digital
- Is creativity in your DNA?
- Time to get real-getting a job with an advertising agency
- Celebrities behaving badly : opportunities beyond the advertising agency
- Biog sticks and chocolate : life as a client
- The way ahead.