Handbook of sports and media [electronic resource] / edited by Arthur A. Raney, Jennings Bryant.

Handbook covers the breadth of sports and media scholarship. For scholars/researchers/students in media entertainment, media psych, mass media/mass comm, sports mktg/mgmt, popular comm, popular culture & cultural studies.

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Raney, Arthur A., Bryant, Jennings
Format:	Electronic eBook
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, 2006.
Series:	LEA's communication series.
Subjects:	Mass media and sports > Handbooks, manuals, etc. Mass media and sports. Handbooks and manuals.