The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2003.
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| Series: | Routledge interpretive marketing research series ;
1. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.32 .W59 2003eb
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| HF5415.32 .W59 2003eb | Available |