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|a GWRE
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|a HF5827
|b .F67 1995eb
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| 100 |
1 |
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|a Forceville, Ch.
|q (Charles)
|0 http://id.loc.gov/authorities/names/n88212775
|1 http://isni.org/isni/0000000073615234.
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| 245 |
1 |
0 |
|a Pictorial metaphor in advertising
|h [electronic resource] /
|c Charles Forceville.
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| 260 |
|
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|a London ;
|a New York :
|b Routledge,
|c 1996.
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| 300 |
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|a 1 online resource (x, 233 pages) :
|b illustrations.
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| 336 |
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|b txt
|2 rdacontent.
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| 337 |
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|a computer
|b c
|2 rdamedia.
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| 338 |
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|a online resource
|b cr
|2 rdacarrier.
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|a Includes bibliographical references (pages 223-230) and index.
|
| 505 |
0 |
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|a Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks.
|
| 588 |
0 |
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|a Print version record.
|
| 650 |
|
0 |
|a Symbolism in advertising.
|0 http://id.loc.gov/authorities/subjects/sh85131413.
|
| 650 |
|
0 |
|a Pictures
|x Printing.
|0 http://id.loc.gov/authorities/subjects/sh85102015.
|
| 650 |
|
0 |
|a Metaphor.
|0 http://id.loc.gov/authorities/subjects/sh85084283.
|
| 650 |
|
0 |
|a Advertising layout and typography.
|0 http://id.loc.gov/authorities/subjects/sh85001204.
|
| 650 |
|
7 |
|a Advertising layout and typography.
|2 fast
|0 (OCoLC)fst00797870.
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| 650 |
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7 |
|a Metaphor.
|2 fast
|0 (OCoLC)fst01018283.
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| 650 |
|
7 |
|a Pictures
|x Printing.
|2 fast
|0 (OCoLC)fst01063827.
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| 650 |
|
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|a Symbolism in advertising.
|2 fast
|0 (OCoLC)fst01140768.
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|i Print version:
|a Forceville, Ch. (Charles).
|t Pictorial metaphor in advertising.
|d London ; New York : Routledge, 1996
|z 0415128684
|w (DLC) 95018294
|w (OCoLC)32510502.
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|u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780203064252
|z Full Text (via Taylor & Francis)
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|n 1
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