Professional discourses, gender and identity in women's media / Melissa Yoong.

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Yoong, Melissa (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2020]
Series:Palgrave pivot.
Subjects:

MARC

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100 1 |a Yoong, Melissa,  |e author. 
245 1 0 |a Professional discourses, gender and identity in women's media /  |c Melissa Yoong. 
264 1 |a Cham, Switzerland :  |b Palgrave Macmillan,  |c [2020] 
300 |a 1 online resource :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
490 1 |a Palgrave pivot. 
504 |a Includes bibliographical references and index. 
505 0 |a 1. Gender Inequality in Malaysian Professional Life -- 2. Postfeminism, Neoliberal Feminism and Professional Identities in the Media -- 3. Approaches to Analysing Discourses -- 4. Neoliberal Feminism and Media Discourses of Employed Motherhood -- 5. Postfeminist Discourses and Work Feminities in Women's media -- 6. Synthetic Sisterhood in Malaysian Women's media -- 7. Gender workplace Equality: From Research to Policy and Practice. 
588 |a Description based on online resource; title from digital title page (viewed on January 29, 2021) 
500 |a This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists. 
650 0 |a Mass media and women  |z Malaysia. 
650 0 |a Women in mass media.  |0 http://id.loc.gov/authorities/subjects/sh85147589. 
650 0 |a Sociolinguistics  |z Malaysia. 
650 0 |a Feminism  |z Malaysia. 
776 0 8 |c Original  |z 3030555437  |z 9783030555436  |w (OCoLC)1163952926. 
830 0 |a Palgrave pivot.  |0 http://id.loc.gov/authorities/names/no2012160523. 
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952 f f |p Can circulate  |a University of Colorado Boulder  |b Online  |c Online  |d Online  |e P94.5.W652 M49 2020  |h Library of Congress classification  |i Ebooks, Prospector  |n 1