The patent medicines industry in Georgian England : constructing the market by the potency of print / Alan Mackintosh.
In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popul...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2018]
|
| Series: | Medicine and biomedical sciences in modern history.
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000xi 4500 | ||
|---|---|---|---|
| 001 | b11441415 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 171212s2018 sz a ob 001 0 eng d | ||
| 005 | 20240423172150.7 | ||
| 020 | |a 9783319697789 |q (electronic bk.) | ||
| 020 | |a 3319697781 |q (electronic bk.) | ||
| 020 | |z 9783319697772 | ||
| 035 | |a (OCoLC)spr1015239812 | ||
| 035 | |a (OCoLC)1015239812 | ||
| 037 | |a spr978-3-319-69778-9 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d OCLCF |d FIE |d U3W |d OCLCA |d LVT |d COO |d UKAHL |d OCLCQ |d YDX | ||
| 043 | |a e-uk-en | ||
| 049 | |a GWRE | ||
| 050 | 4 | |a RM671.5.E5 | |
| 100 | 1 | |a Mackintosh, Alan, |e author. |0 http://id.loc.gov/authorities/names/n84073658 |1 http://isni.org/isni/000000006732473X. | |
| 245 | 1 | 4 | |a The patent medicines industry in Georgian England : |b constructing the market by the potency of print / |c Alan Mackintosh. |
| 264 | 1 | |a Cham, Switzerland : |b Palgrave Macmillan, |c [2018] | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 490 | 1 | |a Medicine and biomedical sciences in modern history. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction.- 2. The Status of Patent Medicines -- 3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly -- 7. Utilising the Imagination as Therapy -- 8. Harnessing the Potency of Print -- 9. The Legacy of the Patent Medicines Industry. | |
| 520 | |a In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers' 'imagination' increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.-- |c Provided by publisher. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed December, 15, 2017) | |
| 650 | 0 | |a Patent medicines |z England |x History |y 18th century. | |
| 650 | 0 | |a Patent medicines |z England |x History |y 19th century. | |
| 650 | 0 | |a Advertising |x Medicine |z England. | |
| 650 | 7 | |a Advertising |x Medicine. |2 fast |0 (OCoLC)fst00797698. | |
| 650 | 7 | |a Patent medicines. |2 fast |0 (OCoLC)fst01054844. | |
| 651 | 7 | |a England. |2 fast |0 (OCoLC)fst01219920. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628. | |
| 830 | 0 | |a Medicine and biomedical sciences in modern history. |0 http://id.loc.gov/authorities/names/n2016190756. | |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-69778-9 |z Full Text (via Springer) |
| 907 | |a .b114414154 |b 10-01-20 |c 09-23-20 | ||
| 998 | |a web |b 09-30-20 |c b |d b |e - |f eng |g sz |h 4 |i 1 | ||
| 907 | |a .b114414154 |b 10-01-20 |c 09-23-20 | ||
| 944 | |a MARS - RDA ENRICHED | ||
| 915 | |a I | ||
| 956 | |a Springer e-books | ||
| 956 | |b Springer Nature - Springer History eBooks 2018 English International | ||
| 999 | f | f | |i d9e2a6f3-3981-5af5-bdef-481a87217675 |s 87a52dad-2ebf-5a87-a0ac-2eaff928d1a6 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e RM671.5.E5 |h Library of Congress classification |i Ebooks, Prospector |n 1 |