Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers /

Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell.

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Create an irresistible brand image and build an audience of loyal and engaged fans ... Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Barnwell, Robert G. (Author)
Format: eBook
Language:English
Published: New York : Routledge, 2018.
Subjects:
Motion pictures > Marketing.
Low budget films > Marketing.
Motion pictures > Marketing
Table of Contents:
  • Chapter 1 Guerrilla Branding, Marketing and Promotion
  • chapter 2 Creating an Irresistible Brand Identity
  • chapter 3 Building an Engaged Community of Friends and Fans
  • chapter 4 Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")
  • chapter 5 Pitching and Networking
  • chapter 6 Key Art and Posters
  • chapter 7 Teasers and Trailers
  • chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews and Special Features
  • chapter 9 IMDb
  • Marketing and Promotion
  • chapter 10 Social Media and Video Marketing Platforms
  • chapter 11 Dedicated Film and Filmmaker Websites
  • chapter 12 Electronic Press Kits (EPKs) and Press Books
  • chapter 13 Media Relations and Public Releases
  • chapter 14 Event Marketing: Premiers, Festivals, Film Markets and Other Events
  • chapter 15 High-Impact Low-Cost Advertising and Promotion
  • chapter 16 Distribution.

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