Competitive strategies [electronic resource] : managing the present and planning the future / Enrico Valdani and Alessandro Arbore.

'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circ...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Valdani, Enrico
Other Authors:	Arbore, Alessandro, 1972-
Format:	Electronic eBook
Language:	English
Published:	New York : Palgrave Macmillan, 2012.
Series:	Bocconi on management series.
Subjects:	Competition. Strategic planning.