Surfing the global tide [electronic resource] : automotive giants and how to survive them / Michael S. Wynn-Williams.

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm or...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Wynn-Williams, Michael S. (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, ©2009.
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Surfing the global tide : automotive giants and how to survive them / by Wynn-Williams, Michael S.

Published 2009
Book