Surfing the global tide automotive giants and how to survive them /

Surfing the global tide [electronic resource] : automotive giants and how to survive them / Michael S. Wynn-Williams.

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm or...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Wynn-Williams, Michael S. (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, ©2009.
Subjects:
Automobile industry and trade.
Table of Contents:
  • Chapter 1. Raising the leviathan
  • Growth of a global industry
  • The Budd paradigm lays the foundation
  • Defining the automobile industry paradigm
  • The automobile paradigm and the full-function model
  • Chapter 2. Fundamentals of scale
  • Economies of size
  • Production costs
  • Survivor analysis
  • Chapter 3. Economies of scale in the automobile industry
  • Survivor analysis of the automobile industry
  • From plant size to economies of scale
  • Conclusion
  • Chapter 4. Structuring the firm
  • Company structure
  • Unitary and multidivisional governance structures
  • Chapter 5. Constructing the automobile industry paradigm
  • Paradigm revolutions
  • Constructing the automobile industry paradigm
  • Vertical integration of the automobile paradigm
  • Resultant size and shape
  • Conclusion
  • Chapter 6. Approximating to the automobile industry paradigm
  • Introduction
  • Subscale production
  • Internal approximations to the automobile paradigm
  • External approximations to the automobile paradigm
  • Opportunities raised by globalization
  • Reassessing the full-function structure
  • Conclusion
  • Chapter 7. Opening the door to China
  • The rise and fall of British Leyland/Rover group
  • MG Rover: autonomy and sustainability
  • MG Rover assets: reconstructing the international vertical joint venture
  • Conclusion
  • Chapter 8. The paradigm in the automobile industry of the future
  • Current state of the industry
  • Reaching beyond the automobile industry paradigm
  • Paradigmatic view of other industries
  • Closing remarks
  • Epilog 2009: the battle for the United States.

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