Communities of commerce : building internet business communities to accelerate growth, minimize risk, and increase customer loyalty / Stacey E. Bressler, Charles E. Grantham, Sr.

Annotation "Stacey Bressler and Charles Grantham offer us our first detailed look at communities of commerce and how they are transforming the nature of competition both on and off the Internet. They explore the forces that precipitated the emergence of communities of commerce, and explain why...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Bressler, Stacey E.
Other Authors: Grantham, Charles E.
Format: eBook
Language:English
Published: New York : McGraw Hill, 2000.
Subjects:
Description
Summary:Annotation "Stacey Bressler and Charles Grantham offer us our first detailed look at communities of commerce and how they are transforming the nature of competition both on and off the Internet. They explore the forces that precipitated the emergence of communities of commerce, and explain why business that follow this business model."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Physical Description:1 online resource (x, 324 pages) : illustrations.
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 311-317) and index.
ISBN:0071375198
9780071375191
9780071361156
0071361154