Global competitive strategy /

Global competitive strategy / Daniel F. Spulber.

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"Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reachi...

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Spulber, Daniel F.
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2007.
Subjects:
Strategic planning.
Strategic planning > Case studies.
International business enterprises > Management.
International business enterprises > Management > Case studies.
Competition, International.
Globalization > Economic aspects.
Strategisk planering.
Strategisk planering > fallstudier.
Multinationella fo˜retag.
Konkurrens.
Globalisering > ekonomiska aspekter.
Case studies.
Table of Contents:
  • Introduction: the global challenge
  • The global mosaic
  • Global strategic analysis
  • Global competitive advantage
  • Global competitive strategy
  • Global investment strategy :choosing the best mix of transactions and investment
  • The global business organization
  • Lenovo: entering global competition
  • Cemex: making global markets
  • Dairy farm: regional retail strategy
  • Danone: organizing for global competition
  • Conclusion.

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