Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.
The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers...
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| Format: | eBook |
| Language: | English |
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[Chicago, Ill.] :
Dearborn Trade Publishing,
©2003.
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