Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.
The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers...
Saved in:
| Online Access: |
Full Text (via Internet Archive) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Chicago, Ill.] :
Dearborn Trade Publishing,
©2003.
|
| Subjects: |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | b11169073 | ||
| 003 | CoU | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 020912s2003 ilua ob 001 0 eng | ||
| 005 | 20230926212307.5 | ||
| 010 | |z 2002014926 | ||
| 020 | |z 0793159636 |q (hc) | ||
| 020 | |z 9780793159635 |q (hc) | ||
| 035 | |a (CaSfIA)iam000000000145677 | ||
| 040 | |a DLC |b eng |c DLC |d QBX |d UKM |d BAKER |d BTCTA |d LVB |d YDXCP |d IG# |d HALAN |d TULIB |d OCLCF |d OCLCO |d OCLCQ |d I8M |d GTA |d OCLCQ |d CSJ |d OCLCQ |d CPO |d OCLCQ |d CaSfIA | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HC79.C6 |b B337 2003 |
| 100 | 1 | |a Barletta, Marti. | |
| 245 | 1 | 0 | |a Marketing to women : |b how to understand, reach, and increase your share of the world's largest market segment / |c Martha Barletta. |
| 260 | |a [Chicago, Ill.] : |b Dearborn Trade Publishing, |c ©2003. | ||
| 300 | |a 1 online resource (xxviii, 253 pages : |b illustrations) | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 590 | |b Internet Archive - 2. | ||
| 590 | |b Internet Archive 2. | ||
| 504 | |a Includes bibliographical references (pages 241-244) and index. | ||
| 505 | 0 | |a Introduction: Unveiling the Market -- pt. I, Why Market to Women? : -- The power of the purse -- The differences that make a difference ; -- pt. II, The GenderTrends Marketing Model--Why and How Women Reach Different Brand Purchase Decisions : -- The GenderTrends marketing model: the big picture view -- The star gender culture -- The circle and compass: response to marketing contacts -- The spiral path: how women make purchase decisions ; -- pt. III, Practical Applications: Strategies and Tactics : -- On your mark: market assessment -- Get set: strategy and tactical planning -- Go! Communications that connect -- Face-to-face: sales and service -- Notes to the CEO ; -- Appendix A : Eight Myths of Marketing to Women: The Myth Resistor -- Appendix B: Gender Trends Geniuses: Follow-Up from Sidebars -- Appendix C: The Best Resources in the Business. | |
| 520 | |a The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description. | ||
| 650 | 0 | |a Women consumers. | |
| 650 | 0 | |a Marketing. | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167. | |
| 650 | 7 | |a Women consumers. |2 fast |0 (OCoLC)fst01177530. | |
| 856 | 4 | 0 | |u https://archive.org/details/marketingtowomen0000barl |z Full Text (via Internet Archive) |
| 907 | |a .b111690730 |b 06-24-20 |c 06-24-20 | ||
| 998 | |a web |b - - |c f |d b |e z |f eng |g ilu |h 0 |i 1 | ||
| 956 | |a Internet Archive | ||
| 999 | f | f | |i cd470de7-e4db-5526-86b5-6d9bfd8b2eae |s f342cc2b-634e-52c1-829f-76567e33d31d |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HC79.C6 B337 2003 |h Library of Congress classification |i web |n 1 |