Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.
The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers...
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| Online Access: |
Full Text (via Internet Archive) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Chicago, Ill.] :
Dearborn Trade Publishing,
©2003.
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| Subjects: |
| Summary: | The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description. |
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| Physical Description: | 1 online resource (xxviii, 253 pages : illustrations) |
| Bibliography: | Includes bibliographical references (pages 241-244) and index. |