Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp.
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Online Access: |
Full Text (via Internet Archive) |
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Format: | eBook |
Language: | English |
Published: |
Chicago :
Probus,
1994.
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Physical Description: | 1 online resource (xv, 346 pages : illustrations) |
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Bibliography: | Includes bibliographical references and index. |