The unofficial guide to building your business in the Second Life virtual world : marketing and selling your product, services, and brand in-world / Sue Martin Mahar and Jay Mahar.
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| Online Access: |
Full Text (via Internet Archive) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2009.
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Table of Contents:
- About Second Life
- Genesis of life online
- A virtual melting pot
- Getting started
- The essentials for creating and maintaining your Second Life
- Your virtual real estate
- Creating a business plan
- Netiquette and codes of conduct
- Virtual-world business values
- Commerce
- Education and training
- Coordination and innovation
- Business strategies
- Business relationships
- Marketing
- Selling your products and services
- Networking
- Meetings
- Staffing the Metaverse
- What's to come
- The evolving Metaverse.