The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold.
"In The Mirage of Global markets, David Arnold reveals why many multinationals are actually losing global market share even while their international revenues are increasing - and how the world is rapidly accelerating toward "segments of one." Next, he offers a comprehensive new bluep...
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Full Text (via Internet Archive) |
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, NJ :
FT Prentice Hall,
℗♭2004.
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Internet
Full Text (via Internet Archive)Online
| Call Number: |
HD2755.5 .A75 2004
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| HD2755.5 .A75 2004 | Available |