Powerful B2B content : using brand journalism to create compelling and authentic storytelling / Gay Flashman.
"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building t...
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| Online Access: |
Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
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London, United Kingdom ; New York, NY :
Kogan Page Limited,
2020.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.1263 .F595 2020
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| HF5415.1263 .F595 2020 | Available |