Brilliant online marketing : how to use the internet to market your business /

Brilliant online marketing : how to use the internet to market your business / Alex Blyth.

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exci...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Blyth, Alex
Format: eBook
Language:English
Published: Harlow, England ; New York : Prentice Hall, 2011.
Subjects:
Internet marketing.
Electronic commerce.
Marketing > Technological innovations.
Electronic commerce
Internet marketing
Marketing > Technological innovations
Table of Contents:
  • Chapter 1 Ten online marketing mistakes to avoid
  • Chapter 2 Your website
  • your conversion engine
  • Chapter 3 Search engine optimisation
  • Chapter 4 Search engine marketing
  • Chapter 5 Online advertising
  • Chapter 6 E-mail marketing
  • Chapter 7 Blogging
  • Chapter 8 Social media
  • Chapter 9 Online PR
  • Chapter 10 Mobile marketing
  • Conclusion.

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