You are the brand [electronic resource] / Steve Adubato.
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Brunswick, N.J. :
Rutgers University Press,
©2011.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.1255 .A38 2011eb
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| HF5415.1255 .A38 2011eb | Available |