Creating wine : the emergence of a world industry, 1840-1914 / James Simpson.

Today's wine industry is characterized by regional differences not only in the wines themselves but also in the business models by which these wines are produced, marketed, and distributed. In Old World countries such as France, Spain, and Italy, small family vineyards and cooperative wineries...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Simpson, James, 1953- (Author)
Format: eBook
Language:English
Published: Princeton, N.J. ; Oxford : Princeton University Press, ©2011.
Series:Princeton economic history of the Western world.
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Summary:Today's wine industry is characterized by regional differences not only in the wines themselves but also in the business models by which these wines are produced, marketed, and distributed. In Old World countries such as France, Spain, and Italy, small family vineyards and cooperative wineries abound. In New World regions like the United States and Australia, the industry is dominated by a handful of very large producers. This is the first book to trace the economic and historical forces that gave rise to very distinctive regional approaches to creating wine. James Simpson shows how the wine industry was transformed in the decades leading up to the First World War. Population growth, rising wages, and the railways all contributed to soaring European consumption even as many vineyards were decimated by the vine disease phylloxera. At the same time, new technologies led to a major shift in production away from Europe's traditional winemaking regions. Small family producers in Europe developed institutions such as regional appellations and cooperatives to protect their commercial interests as large integrated companies built new markets in America and elsewhere. Simpson examines how Old and New World producers employed diverging strategies to adapt to the changing global wine industry.
Physical Description:1 online resource (318 pages) : illustrations, maps.
Bibliography:Includes bibliographical references (pages 293-312) and index.
ISBN:9781400838882
1400838886
1283227428
9781283227421