All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones.
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations.
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waltham, Mass. : Hanover [N.H.] :
Brandeis University Press ; Published by University Press of New England,
©2009.
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| Subjects: |
Table of Contents:
- "All-outs" and "double-barrelleds"
- How to advertise a war
- "This is worth fighting for"
- Motivational war ads
- "The arms behind the army"
- Industrial support of the war
- The farm front
- Agricultural support of the war
- "Use it up, wear it out, make it do, or do without!"
- Conservation, scrap drives, and home front efficiency
- Soda pop, letters, and cigarettes
- Morale overseas and at home
- "Produce, conserve, share, and play square"
- Coping with shortages and rationing
- "The hand that rocked the cradle rules the world"
- Women in war work
- "Dig down deep"
- Giving blood and buying bonds
- Epilogue : the world of tomorrow.