The power of experiments : decision making in a data-driven world /

The power of experiments : decision making in a data-driven world / Michael Luca and Max H. Bazerman.

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Authors: Luca, Michael (Author), Bazerman, Max H. (Author)
Format: eBook
Language:English
Published: Cambridge, Massachusetts : The MIT Press, [2020]
Subjects:
Economics > Psychological aspects.
Experimental economics.
Decision making.
Psychology.
Table of Contents:
  • Intro
  • Contents
  • Preface
  • Acknowledgments
  • Dedication
  • Part I: Breaking Out of the Lab
  • 1: The Power of Experiments
  • A Quick Aside: The Anatomy of an Experiment
  • The Book of Daniel
  • Fifteen Centuries Later
  • 2: The Rise of Experiments in Psychology and Economics
  • A Brief History of Experimental Psychology
  • Experimental and Behavioral Economics
  • Economics Meets Psychology
  • Behavioral Economics Emerges as a Field
  • The Rise of Field Experiments
  • 3: The Rise of Behavioral Experiments in Policymaking
  • Nudging
  • The Nuance behind Behavioral Insights.
  • The Link between Experiments and Nudging
  • Back to the Nudge Unit
  • Part II: Experiments in the Tech Sector
  • 4: From the Behavioral Insights Team to Booking.com
  • Five Key Barriers to Experimentation
  • The Case of Google
  • Experimental Infrastructure at Booking.com
  • The Returns on Experimentation
  • 5: #AirbnbWhileBlack
  • The New Yorker Updates Its Cartoon
  • Airbnb's Moral Wiggle Room
  • #AirbnbWhileBlack
  • Airbnb Makes Design Changes
  • Satisfied with the Changes?
  • The Broader Value of Experiments
  • 6: eBay's 50 Million Advertising Mistake.
  • Why Correlations are Misleading: Evidence from eBay
  • The eBay Ads Experiment
  • The Return to Yelp Ads
  • 7: Deep Discounts at Alibaba
  • From Data to Decisions
  • 8: Shrouded Fees at StubHub
  • To Shroud Fees or Not to Shroud?
  • The Results
  • From Data to Decisions
  • 9: Market-Level Experiments at Uber
  • How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool
  • 10: The Facebook Blues
  • The Debbie Downer Effect
  • Mad, Not Sad
  • Toward Greater Transparency
  • Broader Lessons from Tech Experiments
  • Part III: Experimenting for the Social Good.
  • 11: Behavioral Experiments for the Social Good
  • The Diffusion of Behavioral Insight Units
  • Transforming Advice on Getting Out the Vote
  • 12: Healthy, Wealthy, and Wise
  • Wise
  • Wealthy
  • ... and Healthy
  • 13: The Behavior Change for Good Project
  • Katy and Angela
  • Ambitious Goals
  • From Dream to Reality
  • Nudging to Improve Health
  • The BCFG Launch
  • 14: The Ethics of Experimentation
  • Experimentation When Incentives Are Not Aligned
  • Experiment Aversion
  • The Moral Imperative to Experiment
  • 15: A Final Case for Experiments and Some Concluding Lessons.
  • Experiments Are Part of the Leadership Toolkit
  • Using Experiments to Guide Organizational Decision Making
  • Should Informed Citizens Be Experiment Averse?
  • Notes
  • Acknowledgments
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Index.

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