The power of experiments : decision making in a data-driven world / Michael Luca and Max H. Bazerman.
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
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Cambridge, Massachusetts :
The MIT Press,
[2020]
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| Subjects: |
MARC
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| 100 | 1 | |a Luca, Michael, |e author. |0 http://id.loc.gov/authorities/names/n2019053360. | |
| 245 | 1 | 4 | |a The power of experiments : |b decision making in a data-driven world / |c Michael Luca and Max H. Bazerman. |
| 264 | 1 | |a Cambridge, Massachusetts : |b The MIT Press, |c [2020] | |
| 264 | 4 | |c ©2020. | |
| 300 | |a 1 online resource (xiv, 211 pages) | ||
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| 505 | 0 | |a Intro -- Contents -- Preface -- Acknowledgments -- Dedication -- Part I: Breaking Out of the Lab -- 1: The Power of Experiments -- A Quick Aside: The Anatomy of an Experiment -- The Book of Daniel -- Fifteen Centuries Later -- 2: The Rise of Experiments in Psychology and Economics -- A Brief History of Experimental Psychology -- Experimental and Behavioral Economics -- Economics Meets Psychology -- Behavioral Economics Emerges as a Field -- The Rise of Field Experiments -- 3: The Rise of Behavioral Experiments in Policymaking -- Nudging -- The Nuance behind Behavioral Insights. | |
| 505 | 8 | |a The Link between Experiments and Nudging -- Back to the Nudge Unit -- Part II: Experiments in the Tech Sector -- 4: From the Behavioral Insights Team to Booking.com -- Five Key Barriers to Experimentation -- The Case of Google -- Experimental Infrastructure at Booking.com -- The Returns on Experimentation -- 5: #AirbnbWhileBlack -- The New Yorker Updates Its Cartoon -- Airbnb's Moral Wiggle Room -- #AirbnbWhileBlack -- Airbnb Makes Design Changes -- Satisfied with the Changes? -- The Broader Value of Experiments -- 6: eBay's 50 Million Advertising Mistake. | |
| 505 | 8 | |a Why Correlations are Misleading: Evidence from eBay -- The eBay Ads Experiment -- The Return to Yelp Ads -- 7: Deep Discounts at Alibaba -- From Data to Decisions -- 8: Shrouded Fees at StubHub -- To Shroud Fees or Not to Shroud? -- The Results -- From Data to Decisions -- 9: Market-Level Experiments at Uber -- How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool -- 10: The Facebook Blues -- The Debbie Downer Effect -- Mad, Not Sad -- Toward Greater Transparency -- Broader Lessons from Tech Experiments -- Part III: Experimenting for the Social Good. | |
| 505 | 8 | |a 11: Behavioral Experiments for the Social Good -- The Diffusion of Behavioral Insight Units -- Transforming Advice on Getting Out the Vote -- 12: Healthy, Wealthy, and Wise -- Wise -- Wealthy -- ... and Healthy -- 13: The Behavior Change for Good Project -- Katy and Angela -- Ambitious Goals -- From Dream to Reality -- Nudging to Improve Health -- The BCFG Launch -- 14: The Ethics of Experimentation -- Experimentation When Incentives Are Not Aligned -- Experiment Aversion -- The Moral Imperative to Experiment -- 15: A Final Case for Experiments and Some Concluding Lessons. | |
| 505 | 8 | |a Experiments Are Part of the Leadership Toolkit -- Using Experiments to Guide Organizational Decision Making -- Should Informed Citizens Be Experiment Averse? -- Notes -- Acknowledgments -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 13 -- Chapter 14 -- Chapter 15 -- Index. | |
| 520 | |a How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world. | ||
| 588 | |a Description based on online resource. | ||
| 650 | 0 | |a Economics |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh85040859. | |
| 650 | 0 | |a Experimental economics. |0 http://id.loc.gov/authorities/subjects/sh2007010083. | |
| 650 | 0 | |a Decision making. |0 http://id.loc.gov/authorities/subjects/sh85036199. | |
| 650 | 0 | |a Psychology. |0 http://id.loc.gov/authorities/subjects/sh85108459. | |
| 700 | 1 | |a Bazerman, Max H., |e author. |0 http://id.loc.gov/authorities/names/n82216968 |1 http://isni.org/isni/0000000063531571. | |
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