Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Christou, Evangelos
Other Authors: Gretzel, Ulrike, Sigala, Marianna
Format: eBook
Language:English
Published: London : Taylor and Francis, 2016.
Series:New directions in tourism analysis.
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Call Number: G155.A1S495 2011
G155.A1S495 2011 Available