The SAGE handbook of service-dominant logic / edited by Stephen L. Vargo and Robert F. Lusch.
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together ch...
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| Other Authors: | , |
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| Other title: | Service-dominant logic. |
| Format: | Book |
| Language: | English |
| Published: |
London ; Los Angeles :
SAGE Publications,
[2019]
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| Subjects: |
Business Library - Stacks
| Call Number: |
HF5415.5 .S35 2019
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| HF5415.5 .S35 2019 | Available Place a Hold |