Usability testing for survey research / Emily Geisen, Jennifer Romano Bergstrom.

This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to mee...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Geisen, Emily (Author), Bergstrom, Jennifer Romano (Author)
Format:	eBook
Language:	English
Published:	Cambridge, MA : Morgan Kaufmann, [2017]
Subjects:	Surveys > Methodology. Internet surveys. Internet surveys Surveys > Methodology