Experience design : a framework for integrating brand, experience, and value / Patrick Newbery, Kevin Farnham.

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Newbery, Patrick
Other Authors:	Farnham, Kevin
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : J. Wiley & Sons, ©2013.
Subjects:	Product design. Industrial design. User-centered system design. Design > Human factors. Design > Human factors Industrial design Product design User-centered system design