Operating in emerging markets : a guide to management and strategy in the new international economy / Luciano Ciravegna, Robert Fitzgerald, Sumit Kundu.

Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit...

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Online Access: Full Text (via O'Reilly/Safari)
Main Author: Ciravegna, Luciano, 1978-
Other Authors: Fitzgerald, Robert, Kundu, Sumit K.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press, 2013, Ā©2014.
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Call Number: HD2755.5 .C57384463 2013
HD2755.5 .C57384463 2013 Available