Who cares wins : why good business is better business /

Who cares wins : why good business is better business / David Jones.

Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Jones, David
Other title:Why good business is better business
Format: eBook
Language:English
Published: Harlow, England ; New York : Pearson, ©2012.
Subjects:
Social responsibility of business.
Social media > Economic aspects.
Social media > Economic aspects
Social responsibility of business
Table of Contents:
  • Out-behaving the competition : why business now needs to do good to do well
  • The new world of marketing : creating a succesful brand in a dramatically changed world
  • Leadership in a world of radical transarency
  • Creating good: the rise of the social entrepreneur
  • We-volution: how collaboration is changing business
  • A new idea for a new era: the Social Business IdeaTM
  • The furture : making a decent profit.

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