Consumer behaviour and branding : concepts, readings and cases : the Indian context /

Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar.

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Ramesh Kumar, S.
Format: eBook
Language:English
Published: Chennai : Pearson Power : Dorling Kindersley (India), ©2009.
Subjects:
Branding (Marketing) > India.
Brand name products > India.
Consumer behavior > India.
Brand name products
Branding (Marketing)
Consumer behavior
India

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Full Text (via O'Reilly/Safari)

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Holdings details from Online
Call Number: HD69.B7 R36 2009
HD69.B7 R36 2009 Available

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