Small business marketing kit for dummies / by Barbara Findlay Schenck.
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competi...
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Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
©2012.
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| Edition: | 3rd ed. |
| Series: | --For dummies.
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Small business marketing kit for dummies / |c by Barbara Findlay Schenck. |
| 250 | |a 3rd ed. | ||
| 260 | |a Hoboken, N.J. : |b Wiley ; |a Chichester : |b John Wiley [distributor], |c ©2012. | ||
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| 504 | |a Includes bibliographical references and index. | ||
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| 505 | 0 | |a pt. 1. Getting your marketing bearings -- pt. 2. Laying the foundation for marketing success -- pt. 3. Marketing in a screen-connected world -- pt. 4. Getting the word out, with ads, mailers, promotions, and publicity -- pt. 5. Winning and keeping customers -- pt. 6. The part of tens. | |
| 520 | |a Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map. | ||
| 650 | 0 | |a Marketing. | |
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