Escaping the survival trap at the bottom of the pyramid / Eric Kacou.

This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world's poorest stay so poor: understanding the real root cause to create s...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Kacou, Eric
Format: eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Series:FT Press Delivers elements.
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MARC

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504 |a Includes bibliographical references (pages 24-25). 
505 0 |a Cover13; -- Escaping the Survival Trap at the Bottom of the Pyramid -- Pretoria, South Africa: Themba, CEO Who Can8217;t Collect -- Kibera, Nairobi, Kenya: Mariam, Microentrepreneur Who Must Choose between Feeding Her Children and Feeding Her Business -- Santiago, Chile: Jaime, International Executive Who Has to Please Everyone -- Kingston, Jamaica: Lisa, Business Leader Whose Industry Is Struggling -- Abuja, Nigeria: Ijeoma, Government Leader Who Can8217;t Help Feeling Like a Beggar -- Washington, DC: Rob, Development Partner Can8217;t Work Self Out of Job -- The Core Problem: Caught in The Survival Trap -- Getting at the Essence of The Survival Trap from a Stakeholder8217;s Perspective -- Mariam and Other Bottom of the Pyramid Citizens -- Formidable Challenge for Themba and Other Entrepreneurs -- Jaime and Managers -- Lisa and Industry or Cluster Leaders -- Ijeoma and Government Leaders -- Revisiting Sisyphus -- BoP Markets as the Biggest Untapped Business Opportunity -- The Case of Africa: Islands of Opportunity in a Sea of Challenges -- The Solution -- Mindsets provide the key to escaping The Survival Trap. -- Why Business Must Lead BoP Nations Out of The Survival Trap -- Building Partnerships That Transcend The Survival Trap -- Practical Solutions for Escaping The Survival Trap -- Endnotes. 
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520 |a This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world's poorest stay so poor: understanding the real root cause to create solutions that really work. Finding ways to solve poverty while tapping into economic opportunity at the "Bottom of the Pyramid" requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in "Bottom of the Pyramid" markets. Let's consider them. 
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