Escaping the survival trap at the bottom of the pyramid / Eric Kacou.

This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world's poorest stay so poor: understanding the real root cause to create s...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Kacou, Eric
Format: eBook
Language:English
Published: Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Series:FT Press Delivers elements.
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Summary:This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world's poorest stay so poor: understanding the real root cause to create solutions that really work. Finding ways to solve poverty while tapping into economic opportunity at the "Bottom of the Pyramid" requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in "Bottom of the Pyramid" markets. Let's consider them.
Item Description:"An e-burst of inspiration from the best books"--Cover.
"This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou"--Resource description page.
Physical Description:1 online resource ([25] pages).
Bibliography:Includes bibliographical references (pages 24-25).
ISBN:0132695006
9780132695008