Design to compete / Deepa Prahalad and Ravi Sawhney.

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...

Full description

Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Prahalad, Deepa, 1972-
Other Authors:	Sawhney, Ravi, 1956-
Format:	eBook
Language:	English
Published:	Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Series:	FT Press Delivers elements.
Subjects:	Product design. Branding (Marketing) Technological innovations. Product design Technological innovations