Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2007.
|
| Subjects: |
Table of Contents:
- Introduction : By the numbers : what's it all about?
- What is marketing's goal?
- Is email the perfect marketing tool?
- What's wrong with email?
- Subscriber engagement : what matters?
- Building a killer database
- Segmenting for relevance
- Finding or creating relevant content
- The role of email in viral and word-of-mouth marketing
- Analytics that matter
- Testing against your goals
- Using surveys, forms, and other feedback tools
- Triggers, transactions, and integration
- Are you a spammer?