The influence of polls on television news coverage of presidential campaigns /

The influence of polls on television news coverage of presidential campaigns / Vincent M. Fitzgerald.

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' p...

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Bibliographic Details
Main Author: Fitzgerald, Vincent M. (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Lexington Books, [2018]
Series:Lexington studies in political communication.
Subjects:
Election forecasting > United States.
Public opinion polls > United States.
Television broadcasting of news > Political aspects > United States.
Presidents > Election > Press coverage > United States.
Political campaigns > Press coverage > United States.
Election forecasting.
Public opinion polls.
Television broadcasting of news > Political aspects.
United States.
Description
Summary:This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.
Physical Description:xv, 159 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 143-148) and index.
ISBN:1498542328
9781498542326

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