Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...
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| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications,
2000.
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| Series: | Sage series in public relations ;
v. 3. |
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HM1236 .F47 2000eb
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| HM1236 .F47 2000eb | Available |