Marko Sarstedt
Marko Sarstedt is a German academic and a marketing researcher. He is a Full Professor at the Ludwig Maximilian University of Munich and Adjunct Research Professor at Babeș-Bolyai-University.Sarstedt is the recipient of five Emerald Citations of Excellence awards and three Emerald Literati Outstanding Paper awards for his papers. He is a member of the Clarivate Analytics’ Highly Cited Researcher List. In 2019, he was listed among the most cited researchers across all scientific disciplines and is ranked by The Frankfurter Allgemeine Zeitung as the second most influential business researcher in Germany in the research category. Sarstedt is the three-time recipient of the William R. Darden Award of the Academy of Marketing Science. He serves as Area Editor of Behaviormetrika and of Journal of Business Economics. He is the most cited author of some business journals such as Long Range Planning, Journal of the Academy of Marketing Science, European Business Review, Journal of Marketing Theory and Practice. Provided by Wikipedia
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Multisensory Design of Retail Environments Vision, Sound, and Scent. by Sarstedt, Marko
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Sarstedt, Marko, Mooi, Erik
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Sarstedt, Marko, Mooi, Erik
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Market research : the process, data, and methods using Stata / by Mooi, Erik, Sarstedt, Marko, Mooi-Reci, Irma
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Partial least squares structural equation modeling (PLS-SEM) using R : a workbook / by Hair, Joseph F., Jr., 1944-, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Danks, Nicholas P., Ray, Soumya
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A concise guide to market research the process, data, and methods using IBM SPSS statistics / by Mooi, Erik
Published 2011Other Authors: “…Sarstedt, Marko…”
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Hair, Joe, Jr
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The Great Facilitator : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /
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