Showing 1 - 10 results of 10 for search 'Preston, Ivan L.', query time: 0.04s
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1
The Questionable Rationale for Advertising Puffery as Revealed in Early English and American Legal Precedents by Preston, Ivan L.
Published 1974Call Number: Loading…Full Text (via ERIC)
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2
The tangled web they weave : truth, falsity, and advertisers / by Preston, Ivan L., 1931-
Published 1994Call Number: Loading…Full Text (via Internet Archive)
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3
The great American blow-up : puffery in advertising and selling / by Preston, Ivan L., 1931-
Published 1975Call Number: Loading…
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4
The tangled web they weave : truth, falsity, and advertisers / by Preston, Ivan L., 1931-
Published 1994Call Number: Loading…
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5
The great American blow-up : puffery in advertising and selling / by Preston, Ivan L., 1931-
Published 1996Call Number: Loading…Full Text (via ProQuest)
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6
The tangled web they weave : truth, falsity, and advertisers / by Preston, Ivan L., 1931-
Published 1994Call Number: Loading…
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7
The great American blow-up : puffery in advertising and selling / by Preston, Ivan L., 1931-
Published 1996Call Number: Loading…
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8
The great American blow-up : puffery in advertising and selling / by Preston, Ivan L., 1931-
Published 1975Call Number: Loading…
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9
The Federal Trade Commission's Use of Evidence to Determine Deception by Brandt, Michael T.
Published 1976Other Authors: “…Preston, Ivan L.…”
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10
Quantitative Research A Dispute Resolution Model for FTC Advertising Regulation / by Richards, Jef I.
Published 1986Other Authors: “…Preston, Ivan L.…”
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Advertising
Advertising laws
Selling
Deceptive advertising
Merchandise Information
Publicize
Conflict Resolution
Consumer Economics
Consumer Education
Consumer Protection
Court Litigation
Deception
Decision Making
Federal Regulation
Government Role
Journalism
Laws
Legislation
Marketing
Media Research
Models
Persuasive Discourse
Problem Solving
Propaganda
Public Agencies
Purchasing
Research Methodology
Statistical Analysis