Search Results - Park, C. Whan

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  1. 1
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    Mediating roles of trial and learning stage on the outcomes of consumer involvement / by C. Whan Park, Henry Assael and Seoil Chaiy. by Park, C. Whan

    Published 1984
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  2. 2
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    The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young. by Park, C. Whan

    Published 1984
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  3. 3
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    Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun, Deborah J. MacInnis. by Park, C. Whan

    Published 1999
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  4. 4
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    Brand admiration : building a business people love / C.W. Park, Deborah MacInnis, Andreas Eisengerich. by Park, C. Whan, MacInnis, Deborah J., Eisingerich, A. B. (Andreas B.)

    Published 2016
    Full Text (via EBSCO)
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  5. 5
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    Brand admiration : building a business people love / C.W. Park, Deborah MacInnis, Andreas Eisengerich. by Park, C. Whan, MacInnis, Deborah J., Eisingerich, A. B. (Andreas B.)

    Published 2016
    Full Text (via ProQuest)
    eBook

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  6. 6
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    Cross-functional product development teams and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith, and C. Whan Park. by Sethi, Rajesh

    Published 2001
    Other Authors: “…Park, C. Whan…”
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  7. 7
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    Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]

    Published 2015
    Other Authors: “…Park, C. Whan…”
    Full Text (via ProQuest)
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  8. 8
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    Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

    Published 2015
    Other Authors: “…Park, C. Whan…”
    Full Text (via Taylor & Francis)
    Electronic eBook

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  9. 9
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    Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

    Published 2015
    Other Authors: “…Park, C. Whan…”
    Full Text (via ProQuest)
    eBook

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