Search Results - Marketing Science Institute

Marketing Science Institute

Warning: These descriptions may not always be 100% accurate.
The Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI was founded in 1961 and is headquartered in Cambridge, Massachusetts.

MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the board of trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content. Provided by Wikipedia
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  1. 1
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    Managing customer relationships /

    Published 2000
    “…Marketing Science Institute…”
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  2. 2
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    From decision support to decision automation : a 2020 vision / by Bucklin, Randolph E.

    Published 1998
    “…Marketing Science Institute…”
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  3. 3
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    Designing positively evaluated logos / by Henderson, Pamela W.

    Published 1996
    “…Marketing Science Institute…”
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  4. 4
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    Does market orientation matter for small firms? / by Pelham, Alfred M.

    Published 1995
    “…Marketing Science Institute…”
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  5. 5
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    Effects of nationality on global strategy in major American, European, and Japanese multinational companies / by Yip, George S.

    Published 1996
    “…Marketing Science Institute…”
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  6. 6
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    Consumer generalization of nutrient content claims in advertising / by Andrews, J. Craig

    Published 1996
    “…Marketing Science Institute…”
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  7. 7
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    Does pioneering advantage exist? : a cross-national comparative study / by Song, X. Michael (Xiong-Xiong Michael)

    Published 1999
    “…Marketing Science Institute…”
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  8. 8
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    Improving business and academic collaboration on research in marketing / by Greyser, Stephen A.

    Published 1977
    “…Marketing Science Institute…”
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  9. 9
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    The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective / by Song, X. Michael (Xiong-Xiong Michael)

    Published 1996
    “…Marketing Science Institute…”
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  10. 10
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    Customerization : the next revolution in mass customization / by Wind, Yoram

    Published 2000
    “…Marketing Science Institute…”
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  11. 11
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    Information support for new product development teams /

    Published 1999
    “…Marketing Science Institute…”
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  12. 12
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    Business strategic orientation, information systems strategic orientation, and strategic alignment /

    Published 1996
    “…Marketing Science Institute…”
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  13. 13
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    A business perspective on database marketing and consumer privacy practices / by Milne, George R.

    Published 1998
    “…Marketing Science Institute…”
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  14. 14
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    The effects of fair trade : the case of Rhode Island / by Hourihan, Anthony P.

    Published 1974
    “…Marketing Science Institute…”
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  15. 15
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    Global branding : June 20-21, 2000, Hotel Palace, Milan, Italy /

    Published 2000
    “…Marketing Science Institute…”
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  16. 16
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    Knowledge development in marketing : the MSI experience / by Bloom, Paul N.

    Published 1987
    “…Marketing Science Institute…”
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  17. 17
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    Customer profitability in a supply chain / by Niraj, Rakesh

    Published 1999
    “…Marketing Science Institute…”
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  18. 18
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    Advertising's second audience : employee reactions to organizational communications / by Gilly, Mary C.

    Published 1996
    “…Marketing Science Institute…”
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  19. 19
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    Behavioral explanations for asymmetric price competition / by Abe, Makoto, 1961-

    Published 1998
    “…Marketing Science Institute…”
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  20. 20
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    A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California /

    Published 2002
    “…Marketing Science Institute…”
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