Jenny Darroch
Jenny Darroch is the Dean and Mitchell P. Rales Chair in Business Leadership of the Farmer School of Business at Miami University, former Henry Y. Hwang Dean of the Drucker School of Management at Claremont Graduate University, professor of marketing and entrepreneurship, and author. Her early scholarly work on innovation coincided with the appearance of the National Innovation System (NIS) in New Zealand.Darroch serves as a regular contributor to the ''HuffPost.'' Her articles examine a range of topics including skill sets for recent college graduates, Peter Drucker’s five key principles and the impact of Sustainable Development Goals on business practice. Provided by Wikipedia
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Why marketing to women doesn't work : using market segmentation to understand consumer needs / by Darroch, Jenny
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Marketing through turbulent times / by Darroch, Jenny
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Why marketing to women doesn't work : using market segmentation to understand consumer needs / by Darroch, Jenny
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Marketing through turbulent times by Darroch, Jenny
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