Call Number (LC) Title Results
HF6146.R3 N48 2004eb Radio active : advertising and consumer activism, 1935-1947 /
Radio Active : Advertising and Consumer Activism, 1935-1947 /
3
HF6146.R3 P33 A handbook to radio advertising / 1
HF6146.R3 P4 1968 Anatomy of local radio-TV copy / 1
HF6146.R3 R63 1992 Practical radio promotions / 1
HF6146.R3 S22 1989 Radio advertising : the authoritative handbook / 2
HF6146.R3 S22 1996 Radio advertising : the authoritative handbook / 1
HF6146.R3 S6 Sponsor. 1
HF6146.R3 T38 The power technique of radio-TV copywriting. 1
HF6146.R3 W6 1953 Modern radio advertising / 1
HF6146.R3 W66 1930a World broadcast advertising : four reports. 1
HF6146.T4 A3 1995 ARF guidelines for the measurement of the yellow pages medium / 1
HF6146.T4 A96 Yellow pages national usage study, including regional breakdowns. 1
HF6146.T4 B47 L.M. Berry and Company, 1910-1971 : a people company / 1
HF6146.T4 M35 1988 Getting the most from your yellow pages advertising / 1
HF6146.T4 U894 2009c US-Yellow 09 regional business book. 1
HF6146.T42 The sponsor : notes on modern potentates /
The New Icons? : the Art of Television Advertising.
Consuming images film art and the American television commercial /
Winning the advertising game : lessons from the Super Bowl ad champions /
5
HF6146.T42 A23 Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative / 1
HF6146.T42 A277 1987 Transcript proceedings : people meters : evolving a constructive industry course : measurement issues, implementation issues, long-range impact : an ARF workshop on the transition to people meters, the New York Hilton, June 19, 1987. 1
HF6146.T42 A53 2020 Analyzing emotional responses to television commercials using quantitative methods. 1
HF6146.T42 A6 The Anatomy of a television commercial : the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards / 1