Call Number (LC) Title Results
HF5415.1252 Data-driven marketing and social media /
Membership marketing in the digital age : a handbook for museums and libraries / 		2
HF5415.1252 .T4 1994 Profiting through association marketing / 1
HF5415.1255 Exponential transform your brand by empowering instead of interrupting /
Fusion how integrating brand and culture powers the world's greatest companies /
How to get ahead a 6-step system to unleash your personal brand and build a world-class network so opportunities come to you /
UnBranding 100 branding lessons for the age of disruption /
The storytelling edge how to transform your business, stop screaming into the void, and make people love you /
60-minute brand strategist the essential brand book for marketing professionals /
Audio branding using sound to build your brand /
Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
What great brands do the seven brand-building principles that separate the best from the rest /
Brand strategy in three steps a purpose-driven approach to branding /
Brand storytelling put customers at the heart of your brand story /
Content marketing strategy how to harness the power of your brand's voice /
Control the narrative the executive's guide to building, pivoting and repairing your reputation /
Romancing the brand : how brands create strong, intimate relationships with customers /
Brand Valued : How socially valued brands hold the key to a sustainable future and business success.
Romancing the Brand How Brands Create Strong, Intimate Relationships with Consumers.
Legacy in the making : building a long-term brand to stand out in a short-term world /
Sell yourself : how to create, live, and sell a powerful personal brand /
Personal branding in the knowledge economy the inter-relationship between corporate and employee brands /
Employer branding Is the new marketing imperative /
Digital darwinism : branding and business models in jeopardy /
Multiply Your Business Value Through Brand and AI.
Advances in corporate branding
Transmedia brand storytelling : immersive experiences from theory to practice /
Energy branding harnessing consumer power /
Launching & Building a Brand For Dummies
Designing luxury brands : the art and science of creating game-changers /
Strategic brand design : designing brand identity from a marketing perspective /
New technologies and branding /
Hitmakers : how brands influence culture /
Storytelling in marketing and brand communications /
Brand famous : how to get everyone talking about your business /
Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 /
Personal brand management marketing human value /
Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry /
International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization /
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices /
Marketing communications and brand development in emerging economies.
Branded entertainment in Korea
Branding the nation, the place, the product /
The Rational Homo Psychologicus Creating Thoughtful Businesses /
Creating brand cool : brand distinction in the online marketplace /
The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
Designing luxury brands : the science of pleasing customers' senses /
Brand management an introduction through storytelling /
Advances in national brand and private label marketing : sixth International Conference, 2019 /
The business of aspiration : how social, cultural, and environmental capital transforms brands /
Populations as brands : marketing national resources for global data markets /
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy /
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /
Brands and branding : strategy to build and nurture brands /
New brand leadership : managing at the intersection of globalization, localization, and personalization /
Brand psychology : the art and science of building strong brands /
Experiential marketing : case studies in customer experience /
The new emerging market multinationals : four strategies for disrupting markets and building brands /
The 22 immutable laws of branding : how to build a product or service into a world-class brand /
Personal Brand Creation in the Digital Age : Theory, Research and Practice /
The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success /
Designing B2B brands : lessons from Deloitte and 195,000 brand managers /
What great brands do : the seven brand-building principles that separate the best from the rest /
Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
SPIKE your brand ROI : how to maximize reputation and get results /
X : the experience when business meets design /
CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues
60-minute brand strategist : the essential brand book for marketing professionals /
Branding /
Taco Bell : the breakfast opportunity /
Universal principles of branding : 100 key concepts for defining, building, and delivering brands /
Identity designed : the definitive guide to visual branding /
Advertising, brands and consumer behaviour : the Indian context /
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding /
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /
Building place brands : there's nothing like Australia /
Marty Neumeier's innovation workshop : brand strategy + design thinking = transformation /
The Activation Imperative : How to Build Brands and Business by Inspiring Action.
Meet the Expert : Kate Strachnyi on Building a Data Brand /
Male Idols and Branding in Chinese Luxury Fashion, Cosmetics, and Popular Culture.
Levi's vs. Tesco /
The lovely, ugly bug /
The brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it /
Exponential : transform your brand by empowering instead of interrupting /
Brand Hacks How to Build Brands by Fulfilling the Consumer Quest for Meaning.
Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats /
Better brand health : measures and metrics for a how brands grow world /
Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
Follow the Feeling : Branding Yourself in a Noisy World.
BRAND STORYTELLING put customers at the heart of your brand story.
Personal branding for dummies /
Winfluence : reframing influencer marketing to ignite your brand /
Personal brand management : marketing human value /
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /
Handbook of media branding /
Nation Branding Österreichs. Eine Untersuchung der "Marke Österreich" in Polen /
Rethinking place branding : comprehensive brand development for cities and regions /
Storytelling : Strategien und Best Practices für PR und marketing /
Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding" /
How to get ahead : a proven 6-step system to unleash your personal brand and build a world-class network so opportunities come to you /
Brand soul /
Branding with powerful stories : the villains, victims, and heroes model /
Inter-regional place branding : best practices, challenges and solutions /
Stop listening to the customer : try hearing your brand instead /
Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective /
When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? /
Building brand communities : how organizations succeed by creating belonging /
Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen.
Strategic Brand Management and Development /
The brand and its history : trademarks, branding and national identity /
Rethinking luxury : how to market exclusive products and services in an ever-changing environment /
The Brand Strategy Canvas : a One-Page Guide for Startups /
Why text-to-image AI requires a new branding mindset /
Branding Between the Ears : using cognitive science to build lasting customer connections /
How to get ahead : a 6-step system to unleash your personal brand and build a world-class network so opportunities come to you /$c by Zak Slayback.
Hello, my name is awesome : how to create brand names that stick /
Fusion : how integrating brand and culture powers the world's greatest companies /
Influencing Shopper Decisions Unleash the Power of Your Brand to Win Customers.
The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption /
Branding of Emerging Nations : a Multidisciplinary Perspective.
Managing TV brands with social media : an empirical analysis of television series brands /
The Crucial role of domain knowledge in evaluating early-stage new product ideas
Brand management in a co-creation perspective : communication as constitutive of brands /
Green branding basics, success factors and instruments for sustainable brand and innovation management /
Business on a mission : how to build a sustainable brand /
Brands and cultural analysis /
Brand, meet story : how to create engaging content to win business and influence your audience /
Marketing communications and brand development in emerging markets.
Cross-cultural brand personality and brand desirability an empirical approach to the role of culture on this mediated interplay / 		155
HF5415.1255 .A24 2020 Financial information and brand value : reflections, challenges and limitations / 1
HF5415.1255 .A27 2016 Brand risk adding risk literacy to brand management / 1
HF5415.1255 .A33 2008 BrandDigital : simple ways top brands succeed in the digital world / 1
HF5415.1255 .A333 2020 Engaging brands : a customer-centric approach for superior experiences / 1
HF5415.1255 .A34 2017 Marketing research decisions in Chic-Chicken / 1
HF5415.1255 .A34 2021 Branding & AI : leveraging technology to generate brand revenue / 1
HF5415.1255 .A36 2022 Bite toothpaste bits : creating a new product category / 1
HF5415.1255 .A38 2011 You are the brand / 1
HF5415.1255 .A38 2011eb You are the brand /
You are the brand 		2
HF5415.1255 .A39 2017 Advances in corporate branding / 1
HF5415.1255 .A3983 2024 Identity designed : the process / 1
HF5415.1255 .A43 2021 Evaluating the use of sense of place as a business strategy in the marketing and promotion of craft beverage tourism / 1
HF5415.1255 .A45 2019 Beyoncé : say my (brand) name / 1
HF5415.1255 .A48 2020 Brand beauty unleashed : the value of aesthetics in marketing / 1
HF5415.1255 .A57 2015 Logo design love : a guide to creating iconic brand identities / 1
HF5415.1255 .A76 2013 Branding the nation : the global business of national identity / 1
HF5415.1255 .A78 2018 ART OF BRANDED ENTERTAINMENT : a cannes liones jury presents. 1